【摘要】随着时代的发展，网络信息已经进入到了人们的日常生活当中。未来社会人们的生活、学习和工作将越来越依赖于数字技术的发展，越来越数字化、网络化、电子化、虚拟化。在线购物也随着网络的发展日益和人们的生活、工作贴近，通过网店系统，不但能够最大程度的节省成本，而且消费者在购买和服务过程中占据的是一个相对主动的地位，可以有更高的安全性，享受到更好的服务。 同时，在出现质量或服务纠纷时，更可以采用集体维权的形式，使问题以更有利于消费者的方式解决。(With the development of the times, network information has entered into people's daily life. In the future society, people's life, study and work will depend more and more on the development of digital technology, more and more digitalized, networked, electronized and virtualized. Online shopping is becoming more and more close to people's life and work with the development of the network. Through the network store system, it can not only save the maximum cost, but also occupy a relatively active position in the process of purchasing and service, and can have higher security and enjoy better service. At the same time, when there is quality or service dispute, we can adopt the form of collective rights protection, so that the problem can be solved in a more convenient way for consumers.)