决策是管理的核心，是提出问题并解决问题的过程。诊断是提出问题的钥

匙，是解决问题的前提。《营销数据挖掘》通过对营销信息的加工、分析、诊

断，明晰出企业营销的问题和工作重点，为管理层实施决策提供了前期保证。

该软件具有数据采集、集成加工、营销分析、营销预测、辅助决策、市场

诊断、进存优化等诸多功能。它借助两年以上的营销信息，辅助企业准确、精

细且高效地实施营销决策。使企业始终保持旺盛的生命力和效益的稳定增长。-Decision-making is the core of management is to ask questions and solving the problem. Diagnosis is the key question is the prerequisite to solve the problem. " Marketing Data Mining"　by marketing information processing and analysis, diagnosis, clear out of business marketing issues and priorities for management to implement the decision-making provides a pre-guarantee. The software has a data acquisition, integration process, marketing analysis, marketing, forecasting, decision support and market diagnostic, optimization and many other features into the deposit. It is with more than two years of marketing information to support the enterprise accurate, precise and efficient implementation of marketing decisions. The enterprise always maintain its vigor and efficiency of steady growth.